Social media video campaign raises money for Extra Table

Social media video campaign raises money for Extra Table

Mississippi Power, Coast Electric, Cooperative Energy and Singing River Electric recently teamed up to produce social media videos to help educate customers about using energy more efficiently and safely decorating their home during the holiday season.

The group created a series of videos for Halloween, Thanksgiving and Christmas.

Following the success of the Halloween video, the utility partners decided to take the project a step further by adding a giving component.

During the month of November, each company pledged to donate $1 to Extra Table for each social media share that the Thanksgiving videos received. The group raised a total of $1,700 during the campaign and presented the check to Extra Table on Friday morning.

“This social media effort was a great way to join our local utility partners to educate customers while also raising money for a worthy cause during the holiday season,” said Mississippi Power Digital Media and Advertising Manager Brian Breen.

Mississippi Power employees from the Coast to Meridian have a long history of volunteering and supporting local food pantries. Our Pine Belt employees have donated nearly $50,000 to Extra Table over the past two years by hosting a charity golf tournament.

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Mississippi Power, a subsidiary of Southern Company (NYSE: SO), produces safe, reliable and environmentally responsible energy for more than 186,000 customers in 23 southeast Mississippi counties. Mississippi Power earned the 2015 ReliabilityOneTM Award for outstanding midsize utility for excellence in storm restoration and recovery efforts as well as being a leader in reliability, customer service and safety. Visit our websites at www.mississippipower.com and www.mississippipowernews.com, like us on Facebook, and follow us on TwitterLinkedInGoogle+ and YouTube.